NutriFit
NutriFit
NutriFit
NutriFit
NutriFit
Long before today’s myriad of meal delivery services there was NutriFit - creating and delivering fresh, personalized meals, along with full-service nutritional support and wellness coaching since 1986!
Long before today’s myriad of meal delivery services there was NutriFit - creating and delivering fresh, personalized meals, along with full-service nutritional support and wellness coaching since 1986!
Long before today’s myriad of meal delivery services there was NutriFit - creating and delivering fresh, personalized meals, along with full-service nutritional support and wellness coaching since 1986!
Long before today’s myriad of meal delivery services there was NutriFit - creating and delivering fresh, personalized meals, along with full-service nutritional support and wellness coaching since 1986!
Long before today’s myriad of meal delivery services there was NutriFit - creating and delivering fresh, personalized meals, along with full-service nutritional support and wellness coaching since 1986!
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
Project overview
I teamed up with marketing and content strategist, Andrew Whitford to provided creative direction and experience design to help tell NutriFit’s story through a vibrant, intuitive online experience.
The challenge
Re-energize brand visuals
Redesign their marketing site from the ground up to better communicate their product offering
- Create an inuitive, easy to use online menu planner
- Create a brand-new dashboard for customers to manage their account and schedule deliveries
Project overview
I teamed up with marketing and content strategist, Andrew Whitford to provided creative direction and experience design to help tell NutriFit’s story through a vibrant, intuitive online experience.
The challenge
Re-energize brand visuals
Redesign their marketing site from the ground up to better communicate their product offering
Create an inuitive, easy to use online menu planner
Create a brand-new dashboard for customers to manage their account and schedule deliveries
Project overview
I teamed up with marketing and content strategist, Andrew Whitford to provided creative direction and experience design to help tell NutriFit’s story through a vibrant, intuitive online experience.
The challenge
Re-energize brand visuals
Redesign their marketing site from the ground up to better communicate their product offering
Create an inuitive, easy to use online menu planner
Create a brand-new dashboard for customers to manage their account and schedule deliveries
Project overview
I teamed up with marketing and content strategist, Andrew Whitford to provided creative direction and experience design to help tell NutriFit’s story through a vibrant, intuitive online experience.
The challenge
Re-energize brand visuals
Redesign their marketing site from the ground up to better communicate their product offering
Create an inuitive, easy to use online menu planner
Create a brand-new dashboard for customers to manage their account and schedule deliveries
Project overview
I teamed up with marketing and content strategist, Andrew Whitford to provided creative direction and experience design to help tell NutriFit’s story through a vibrant, intuitive online experience.
The challenge
Re-energize brand visuals
Redesign their marketing site from the ground up to better
communicate their product offering
Create an inuitive, easy to use online menu plannerCreate a brand-new dashboard for customers to manage their account and schedule deliveries
Services provided
- Visual Identity
- User experience
- User interface
- Visual design
- Wireframes
- Icon design
Services provided
- Visual Identity
- User experience
- User interface
- Visual design
- Photography
Services provided
- Visual Identity
- User experience
- User interface
- Wireframes
- Visual design
- Icon design
Services provided
- Visual Identity
- User experience
- User interface
- Visual design
- Photography
Re-freshing NutriFit's brand visuals
NutriFit’s green and white colour palette already conveyed a fresh, healthy feeling, so updating the brand visuals was fairly straightforward.
I updated the green to a more more modern, vibrant shade, and I incorporated larger, bolder visuals combined with plenty of clear space to put their delicious-looking meals front and center in the user experience.
To finish the brand refresh I introduced a more stylish font combination that looked balanced professionalism with their friendly and approachable personality.
Re-freshing NutriFit's brand visuals
NutriFit’s green and white colour palette already conveyed a fresh, healthy feeling, so updating the brand visuals was fairly straightforward.
I updated the green to a more more modern, vibrant shade, and I incorporated larger, bolder visuals combined with plenty of clear space to put their delicious-looking meals front and center in the user experience.
To finish the brand refresh I introduced a more stylish font combination that looked balanced professionalism with their friendly and approachable personality.
Re-freshing NutriFit's brand visuals
NutriFit’s green and white colour palette already conveyed a fresh, healthy feeling, so updating the brand visuals was fairly straightforward.
I updated the green to a more more modern, vibrant shade, and I incorporated larger, bolder visuals combined with plenty of clear space to put their delicious-looking meals front and center in the user experience.
To finish the brand refresh I introduced a more stylish font combination that looked balanced professionalism with their friendly and approachable personality.
Re-freshing NutriFit's brand visuals
NutriFit’s green and white colour palette already conveyed a fresh, healthy feeling, so updating the brand visuals was fairly straightforward.
I updated the green to a more more modern, vibrant shade, and I incorporated larger, bolder visuals combined with plenty of clear space to put their delicious-looking meals front and center in the user experience.
To finish the brand refresh I introduced a more stylish font combination that looked balanced professionalism with their friendly and approachable personality.
Re-freshing NutriFit's brand visuals
NutriFit’s green and white colour palette already conveyed a fresh, healthy feeling, so updating the brand visuals was fairly straightforward.
I updated the green to a more more modern, vibrant shade, and I incorporated larger, bolder visuals combined with plenty of clear space to put their delicious-looking meals front and center in the user experience.
To finish the brand refresh I introduced a more stylish font combination that looked balanced professionalism with their friendly and approachable personality.
Content strategy & UX/UI design
I extended the refreshed brand visuals across a whole new website design and customer admin portal.
NutriFit’s edge in the meal delivery market is creating tailor-made menus that are based on user goals and put together by professional nutritionalists. As well as taking customer goals and targets into account, their menus also accommodate for a wide range of nutritional requirements and medical conditions. This previously required lengthy phone calls and in-person consultations, so we set out to create a detailed menu-planner to make the process more efficient so as to take the strain off the NutriFit team.
While marketing sites are often straightforward, collaborating with a dedicated content strategist on this project was beneficial to ensure that their product offering was communicated clearly and succinctly.
Content strategy & UX/UI design
I extended the refreshed brand visuals across a whole new website design and customer admin portal.
NutriFit’s edge in the meal delivery market is creating tailor-made menus that are based on user goals and put together by professional nutritionalists. As well as taking customer goals and targets into account, their menus also accommodate for a wide range of nutritional requirements and medical conditions. This previously required lengthy phone calls and in-person consultations, so we set out to create a detailed menu-planner to make the process more efficient so as to take the strain off the NutriFit team.
While marketing sites are often straightforward, collaborating with a dedicated content strategist on this project was beneficial to ensure that their product offering was communicated clearly and succinctly.
Content strategy & UX/UI design
I extended the refreshed brand visuals across a whole new website design and customer admin portal.
NutriFit’s edge in the meal delivery market is creating tailor-made menus that are based on user goals and put together by professional nutritionalists. As well as taking customer goals and targets into account, their menus also accommodate for a wide range of nutritional requirements and medical conditions. This previously required lengthy phone calls and in-person consultations, so we set out to create a detailed menu-planner to make the process more efficient so as to take the strain off the NutriFit team.
While marketing sites are often straightforward, collaborating with a dedicated content strategist on this project was beneficial to ensure that their product offering was communicated clearly and succinctly.
"I've worked with Mike for a number of years, which in itself shows the confidence I have in his work - you don't turn to someone time in, time out if you don't trust them to do a good job."
"I've worked with Mike for a number of years, which in itself shows the confidence I have in his work - you don't turn to someone time in, time out if you don't trust them to do a good job."
"I've worked with Mike for a number of years, which in itself shows the confidence I have in his work - you don't turn to someone time in, time out if you don't trust them to do a good job."
Andrew Whitford - Founder at Removify, Managing Director at TrafficZoom
Andrew Whitford - Founder at Removify, Managing Director at TrafficZoom
Andrew Whitford - Founder at Removify, Managing Director at TrafficZoom
Andrew Whitford - Founder at Removify, Managing Director at TrafficZoom
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